The world's first website was created and designed by British scientist Tim Berners-Lee while working at CERN, the European Organization for Nuclear Research, in 1990. This initial website took 21 months to build and was a simple platform dedicated to the World Wide Web project. Fast forward to 2025, and now we have the best website builders like Wix, which allow users to create stunning websites in mere minutes. Here’s a complete Wix review to help you understand what this tool offers.
What is Wix?
Wix is the best online website builder, and it is designed to make website building fast, easy, and accessible. It offers pre-set features and customizable templates, allowing users to make professional-looking websites with minimal effort. It is the best easy website builder, whether you are a beginner or an expert; Wix equips you with tools to design a website that matches your needs.
Why is Wix Popular for Website Building?
Wix is popular for many reasons. The popularity of Wix is due to its user-friendly platform and powerful features. It offers a free plan, which makes it accessible to everyone. It also offers premium options that cater to different user requirements. It is easy to use, and the intuitive technology and built-in tools give users the freedom to create and design visually appealing and functional websites that look great on any device. Additionally, Wix provides tools to enhance your online presence, from SEO features to business growth tools.
Key Features of Wix
Here are some of the main features that make Wix a popular choice for everyone.
Beginner-Friendly Interface
Making your website with Wix is very simple. With its drag-and-drop interface, you can design and customize the website without writing a single line of code. The platform offers two editors:
Wix Editor: Perfect for beginners who are seeking simplicity.
Wix Studio Editor: It is tailored for professionals who want advanced design capabilities.
Drag-and-Drop Website Builder
The drag-and-drop editor gives users full creative control. After choosing a template, you can add and customize elements like images, text, and contact forms with ease. Personalize every aspect of your website—from layout adjustments to adding functional elements.
Wide Range of Templates
There are over 900 professionally designed templates available. Wix caters to a variety of industries, businesses and purposes, including online stores, blogs, and portfolios. Each template is designed with market trends and user needs in mind, and the best thing about these templates is that all are fully customizable.
Customization Options
Not only are templates customizable, but Wix allows users to easily tweak website elements like contact forms so that visitors can interact with your business effectively. The extensive customization options let you create a site that reflects your unique style.
App Market for Add-ons
The Wix App Market offers over 800 apps to enhance your website. These include both Wix-made apps and third-party tools. Many apps are free, mobile-optimized, and can be added with a few clicks. Some offer premium features for advanced needs.
Wix ADI (Artificial Design Intelligence)
Wix ADI simplifies website creation by using AI. Answer a few questions about your business, and Wix ADI generates a custom website for you. The Wix is the best business website builder and this AI tool is perfect for those with no design experience who want quick results.
Design and Flexibility
Here’s how Wix offers great design options and flexibility to make building your website easy and enjoyable.
Template Library Overview
The templates of the Wax are designed to help you structure your ideas. Each template includes sample content, galleries, and built-in business features. They are fully customizable, so you can create a site that perfectly fits your needs.
Mobile Responsiveness
When you create a website with Wix, a mobile-friendly version is automatically made for you. This ensures your site looks good on phones and tablets, improves your SEO, and gives visitors a smooth browsing experience.
Limitations in Template Switching
If you decide to change your template after creating a site, Wix doesn’t allow you to switch templates directly. However, you can create as many new sites as you like in your Wix account. But :
- You can Start a new site with a fresh template anytime.
- You can transfer elements like pages, media, and your domain from your old site to the new one.
These features make it easy to design a website that matches your style and works well across devices.
Performance and Reliability
Performance and reliability are critical to any website, and Wix ensures excellent reliability with its robust infrastructure. Here is a detailed look at the performance and reliability features.
Website Loading Speed
The Wix uses a Content Delivery Network (CDN) to optimize website loading speeds. CDN technology delivers website content from servers closest to the location of the visitor. This setup minimizes delays and make sure that your site loads quickly, no matter where visitors are located.
Hosting and Security Features
The Wix free website builder provides free web hosting, SSL encryption, and compliance with PCI DSS standards for secure transactions. Premium plans offer unlimited bandwidth, increased storage, and a free domain for the first year.
Uptime and Reliability
The Wix site maker guarantees 99.99% uptime with 24/7 monitoring to ensure your website is always available. Its infrastructure is designed for resilience and scalability, now supporting over 245 million businesses worldwide.
SEO and Marketing Tools
The platform provides powerful SEO and marketing tools to help your website grow organically and reach more people.
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Built-in SEO Features
SEO is essential for the online visibility of any website, and Wix includes a range of built-in tools to increase your website’s performance. It included customizable meta tags and structured data, as well as automatic XML sitemaps to make sure that your site is easily discoverable by search engines. The platform also provides an SEO Setup Checklist, which guides you through best practices tailored to your website’s content and goals. The mobile-friendly design further boosts your rankings.
Email Marketing Tools
Email marketing is also one of the most effective marketing strategies, and the platform helps you stay connected with your audience by providing easy-to-use email marketing tools. You can design and send email campaigns using a drag-and-drop editor, which is perfect for promoting new products or sharing special offers. Wix also provides pre-made email templates, or you can let AI create custom emails for you.
Integrations with Social Media
Using Wix, you can easily link your social media accounts to your website. Add social media feeds or buttons so visitors can find you on different platforms. Wix also lets you create and schedule social media posts directly from your website editor, saving you time and keeping your marketing efforts organized.
E-commerce Capabilities
Creating and managing an online store simple and efficient using Wix, making it a great option for businesses of all sizes.
Setting Up an Online Store
Wix’s eCommerce tools are among the best in the best website builder 2024 market. Even with the most affordable eCommerce plan, you can sell products, accept bookings, take online orders, and even sell tickets for events without needing expensive upgrades. Setting up your store is quick and user-friendly, letting you focus on running your business instead of worrying about technical details.
Payment Options and Transaction Fees
Wix Payments allows you to accept payments through credit cards, Google Pay, Apple Pay, PayPal, and more than 80 other payment gateways. These include options for cryptocurrency, bank transfers, and even "buy now, pay later" plans.
The transaction fee for Wix Payments in the US is 2.9% + $0.30 per online credit card transaction, which is in line with industry standards. However, fees may vary depending on the region and payment method, so it is important to check the Wix Payment Processing Fees page for specific details.
Features for Product Management
Managing your online products with Wix is straightforward. The store products menu lets you add and organize products effortlessly. You can choose to sell physical products (shippable items) or digital products (downloadable files).
When adding a product, you can include all the necessary details such as images, videos, product name, price, sale price, and variations like sizes or colors. You can also organize your products into categories to make them easier for customers to find. For instance, if you sell t-shirts and jeans, you can group them into separate collections so customers can filter and browse products easily.
Pricing and Plans
Wix offers a range of pricing options, including a free plan and four premium plans tailored to different needs.
How Much Does Wix Cost?
Wix has a free plan that you can use forever, but it includes limitations such as Wix-branded ads and a Wix URL. For more advanced features, there are four premium plans. These plans are billed annually for the best value, though monthly billing is also available at a higher rate.
- Light ($17/month): Best for small, personal sites like blogs or portfolios.
- Core ($29/month): Ideal for businesses starting to sell online.
- Business ($36/month): Perfect for growing online stores.
- Business Elite ($159/month): Designed for large-scale businesses needing advanced capabilities.
Free vs. Paid Plans: What’s Included?
| Feature | Wix Paid Plan | Wix Free Plan |
|---|---|---|
| Online Payments | Available on business plans | Not available |
| Google Analytics | Included | Not included |
| Custom Domain | Connects to your domain | Wix-branded URL only |
| Wix Ads | Removed on all paid plans | Present |
| Bandwidth | 1GB and up | Limited to 500MB |
| Wix Storage Limit | 500MB to 50GB | Limited to 500MB |
| Customer Support | Faster response time | Slower response time |
Pros and Cons of Wix
| Pros | Cons |
|---|---|
| 900+ customizable templates | Pricing is higher than some competitors |
| Drag-and-drop builder for easy design | Mobile version may require tweaking |
| Robust App Market | Templates cannot be switched easily |
| Built-in SEO and marketing tools | Backend can be slow for large websites |
| AI-powered website creation (Wix ADI) | Too many options may overwhelm beginners |
Final Verdict
Our Wix website builder review highlights why Wix is a top choice for creating websites. Wix is a reliable and powerful website builder that makes creating a website simple and efficient. It’s easy to use, offers plenty of templates, and provides excellent tools for customization, SEO, and e-commerce. While there are some minor limitations, Wix’s features and flexibility make it a top choice for individuals and businesses alike. If you’re looking to build a professional website quickly, Wix is a great option to consider.
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