Top 10 Facebook Analytics Tools for Marketing Success in 2026

1. Sprout Social

At the top of our list, we have Sprout Social, which is an all-in-one Facebook page insights tool. While the tool covers insights for most of the social media platforms, most use it for Facebook. It turns the gathered raw data into actionable insights for you. You can track your reach, engagement, paid campaigns, and organic posts all within the tool’s one detailed dashboard.

Key features:

• Easy-to-read graphs that provide an instant view of your Facebook performance
• Competitor reports that let you see how you’re competing with your rivals
• Ability to tag content by campaign so you can better measure success
• Organic and paid post performance breakdown in one view

2. Social Pilot

Social Pilot is also a social media marketing tool that covers a broad range of platforms. It’s a preferred choice for small agencies and growing teams that manage multiple accounts. They help them prepare the reports for the clients and simplify the process of planning and posting across networks without juggling between tools. Its in-depth reports make it a good choice in the best Facebook reporting tools list.

Key features:

• View your best performing content so you know what’s working
• Learn when to post based on your audience insights
• Provides a detailed Facebook analytics report

3. AdEspresso

AdEspresso has a reputation for being one of the best paid ad analytics tools. It lets you improve the efficacy of your social media ads. You can use it to get insights into all your ads running on Facebook, Google and Instagram. Marketers prefer this tool to compare variations and improve ad performance in real-time and secure maximum ROI.

Key features:

• Get a bird’s-eye view of your ad campaigns with reports
• The tagging feature lets you gauge the performance of multiple Facebook campaigns at once

4. Keyhole

Keyhole is another great Facebook analyzer. This Facebook analytics software/tool is designed to help brands gauge all the aspects of their platform presence. You’ve got plenty of things inside the dashboard, from competitor analysis to campaign tracking, hashtag analytics and influencer tracking.

Key features:

• Automated Facebook reports
• Hashtag tracking, which is quite useful for hashtag-based campaigns
• Facebook profile analytics and account tracking to judge your performance against competitors

5. Oktopost

Oktopost is designed for B2B companies looking for Facebook analytics tools with useful features. Its focus on B2B means it connects you directly to sales outcomes, and it lets both your marketing and sales teams work from the same data. It also supports brand advocacy to broaden your reach.

Key Features:

• A customizable dashboard with a bunch of chart types to view data the way you prefer
• You get insights into your buyer journey, which lets you find areas of improvement
• Get your audience insights like followers growth, demographics, brand mentions and a lot more.

6. Brand24

Want one dashboard for hashtags, trends, brand mentions, and alerts? Then Brand24 is exactly what you need. The tool combines social listening with analytics, and this lets your teams track public sentiment and be aware of trends that are about to emerge. With these insights, you can get faster PR responses, improve your brand reputation and align your marketing strategies with audience interests.

Key features:

• Mention analytics that show which accounts are discussing your business
• Sentiment analysis to gauge overall sentiments surrounding your business
• Discussion volume chart to see when your brand is being talked about more often

7. Rival IQ

Rival IQ is known by marketers as one of the reliable Facebook ads analytics tools. Companies use this tool to monitor various platforms like Facebook, Instagram, X/Twitter, YouTube and LinkedIn. You can gauge the success of your social media campaigns within a single dashboard. It’s a budget-friendly tool, good for brands that want to track analytics without breaking the bank.

Key features:

• Free reports that let you see how you’re performing against your biggest on select platforms
• Machine learning capabilities that understand why your competitors are outperforming you.

8. Buffer

Buffer gives you a clean interface and a visual calendar to make planning content a seamless process. Buffer comes with integration capabilities that make both your publishing and analysis go hand-in-hand. It also has collaboration tools, which make it quite easy for teams to work together.

Fey features:

• Content calendar to plan and schedule your Facebook posts
• Multi-network integration for centralized publishing
• Post performance metrics including reach, clicks and overall engagement

9. Social Status

Social Status separates organic and paid performance and gives you a clear view of your ROI. You have benchmarking tools to improve your strategy and generate detailed reports that help you keep an eye on your progress.

Key features:

• Benchmarking against your rivals or industry averages
• Organic and paid split reporting to gauge the return from a campaign

10. Meta Business Suite

This is a feature found within Meta Business Suite. If you don’t want to spend money on premium tools, this works as one of the best free Facebook analytics tools. In the Meta analytics section, you can see your reach, engagement, link clicks, and all other Facebook page analytics. You can use it to analyze a Facebook page thoroughly, but it doesn’t have advanced features like competitor analysis or demographics, as you get in other tools.

Key features:

• Real-time performance data for all your ads, posts and stories
• Integration with Facebook Ads Manager
• Multi-account management