How many times do you open Snapchat daily? Once, twice, or maybe several times, right? The Snapstreaks feature keeps its users engaged and coming back for more, and this means great potential for influencers looking to grow their brand. In this blog, we'll explore how influencers can effectively use Snapchat to grow their online presence, engage with followers, and collaborate with brands.
Why Choose Snapchat for Influencer Marketing?
There are many reasons why the platform is perfect for Snapchat influencer marketing for many brands. Snapchat is a unique platform compared to other social media platforms because of its focus on temporary content. The posts published on Snapchat disappeared after 24 hours, which created a sense of urgency and excitement.
There are over 613.6 million users globally and 432 million daily active users in 2024; the platform has built a solid user base; the most important point is that most users are teens and young adults. According to the reports, over 90% of Snapchat users are between the ages of 13( 13 is the minimum age to use Snapchat) and 24. If you are targeting Gen Z and Millennials, Snapchat is where you want to be.
Statistically, about 61% of all Snapchat users check the app multiple times a day. This constant interaction presents a fantastic opportunity for Snapchat influencers to become a regular part of their followers' daily routines.
How does Snapchat Work?
Snapchat is often described as a "camera company" by its creators, Snap Inc. This means that at its core, Snapchat is all about visuals. Snapchat users don't come to the platform for any information so influencers can use the platform to share photos, videos, and text-based content that showcases their personality, creativity, and message in a fun and interactive way.
Types of Content on Snapchat:
- Photos: The bread and butter of Snapchat. Photos can be enhanced with filters, doodles, captions, and even 3D Camera Mode, which gives images a sense of depth and movement.
- Videos: Snapchat is perfect for short videos of 10 seconds or less. You can also send longer videos, but they will be split into 10-second clips. Videos can also be decorated with filters and captions.
- Stories: Snapstories are compilations of photos and videos shared throughout the day and available for 24 hours. These are great for sharing your daily activities, behind-the-scenes moments, or promoting products.
- Live Stories: Live Stories are collections of Snaps from users attending the same event or in the same location. Participating in Live Stories can help influencers reach a wider audience.
- Text: Quick captions or overlaying text on images help convey messages or add context to visuals.
Snapchat also has a number of features within the content that can make your posts more engaging:
- Captions: Add text to your snaps using bold, italics, or underlining.
- Doodles: Use the pencil icon to draw on your snaps.
- Filters and Lenses: Snapchat's famous filters and lenses allow for creative and fun ways to enhance your content.
Building Your Brand on Snapchat
Teenagers and young adults typically follow two types of people on Snapchat: friends they know personally and influencers they admire. To become a successful Snapchat influencer, you need to focus on creating relatable, engaging content, and most importantly, you have to be consistent. Here are some details so you can start building your brand on Snapchat and you can start marketing on Snapchat:
Create Engaging Content
Like any social platform, engaging content is everything. Followers appreciate influencers who show their real selves, share behind-the-scenes moments, and interact with them directly. You don't need professional-level production; what matters is your ability to engage your audience. Post regularly, keep things fresh, and encourage interaction through snaps and stories.
Use Snapchat Stories Effectively
The Snapchat stories are unique and different from any other social media platform and it is one of the most powerful tools for influencers. They allow you to share multiple photos and videos throughout the day, giving your followers a glimpse into your life. You can use Stories to offer sneak peeks of upcoming projects, share tutorials, or announce new products. Creative tools like filters, stickers, and text overlays can make your Stories even more engaging.
Take Advantage of Snap Ads
The Snapchat advertising feature is called Snap Ads. The Snap Ads are short video ads that appear between stories. You can boost your profile with Snapchat ads, and you can collaborate with brands to create engaging Snap Ads that promote products in a fun and entertaining way. Snapchat's young, tech-savvy audience is highly receptive to short, attention-grabbing ads, making it a great platform for influencer-brand collaborations.
Partner with Brands
Many brands are on the lookout for influencers who can help them reach Snapchat's young audience. By partnering with brands, you can create sponsored content that promotes products in a natural and authentic way. Make sure the brands you work with align with your personal brand to maintain trust and authenticity with your followers.
Features to Boost Your Influence
There are many features on Snapchat that can help you to make good and attention-grabbing content and increase your influencer levels on the platform:
Snapchat Lenses and Filters
Lenses and filters are some of Snapchat's most popular features. As an influencer, you can create custom filters or lenses for events, product launches, or promotions. This allows you to add a personal touch to your content and your followers to engage with your brand by using your custom filters.
Geofilters
Snapchat introduced geofilters feature in 2014, which are location-based filters that users can apply when they are in a specific area. If you're hosting or attending an event, creating a custom Geofilter can help you engage your audience and attract new followers. Geofilters are an excellent way to spread your brand's message organically.
Snapchat Spotlight
Spotlight is a section where you can increase your followers. It is a feature that showcases user-generated content in a dedicated section, similar to TikTok's "For You" page. Influencers can submit their content to Spotlight, which increases the chances of being discovered by a larger audience. By creating entertaining and high-quality content, you can make a lasting impression and grow your following.
Bonus Tips to Grow Your Followers on Snapchat
Like any other social platform, Interaction is key to building a loyal following on Snapchat. Here are some ways to engage with your audience:
1. Host Snapchat Q&A Sessions
The followers are always interested to know more about the influencers so Q&A sessions are a great way to connect with your audience on a personal level. Invite your followers to ask questions, and respond with personalized video snaps. This personal interaction helps build a stronger relationship with your followers and makes them feel valued.
2. Share Exclusive Content
Snapchat is perfect for sharing exclusive content that you wouldn't post on other platforms. This could be behind-the-scenes moments, personal updates, or unreleased projects. Offering exclusive content gives your followers a reason to keep coming back.
3. Collaborate with Other Influencers
A collaboration between two creators is always helpful to both of them, and it is a powerful way to grow your following. You can do shoutouts, takeovers, or joint projects that tap into each other's audiences. This cross-promotion helps both influencers gain new followers and create fresh, exciting content.
Analyzing Your Performance
After all your efforts, you need to know how your profile is going, so you need to track and analyze your performance. You can use Snapchat's analytics tools to track the performance of your content. You can monitor the number of views, screenshots, and interactions your snaps receive. Use this data to figure out which types of content are increasing engagement and resonate with your audience and adjust your strategy accordingly. By analyzing your performance regularly, you can improve your engagement and grow your following.
Final Thoughts
Snapchat gives you a great platform to grow your brand. With its young, active users and creative tools, it’s perfect for connecting with your audience in a fun and interactive way. Share real content, use features like Stories and Snap Ads, and engage with your followers to boost your influence and collaborate with brands. Stay consistent and authentic, and Snapchat will become a valuable tool in your influencer journey.
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