When OpenAI introduced ChatGPT on November 30, 2022, it was a major milestone that reshaped many aspects of technology and communication and quickly became a groundbreaking tool in AI and natural language processing. Now, OpenAI has announced the launch of SearchGPT, a new AI search engine powered by OpenAI.
This marks OpenAI's entry into the search market, potentially competing with established companies like Google and Bing. While SearchGPT is currently a prototype, the plan is to integrate its best features into ChatGPT in the future.
Key Features of SearchGPT
As when we give a prompt in ChatGPT, it gives us a direct answer, so like ChatGPT search, SearchGPT aims to answer user queries directly. However, instead of providing a list of links, it delivers concise responses with citations from real-time web information. The key features of SearchGPT include:
- Conversational Interface: Users can ask follow-up questions, making the experience similar to a conversation with a person.
- Real-Time Information: SearchGPT provides up-to-date information from the web, with clear links to relevant sources.
- In-Line Attributions: Responses include clear attributions and links to the original content so users know where the information is from.
How to Use SearchGPT?
As SearchGPT is still a prototype, you can sign up for the waitlist if you are interested in trying it.
Publisher Controls & Content Management
To address concerns from publishers and content creators, OpenAI is also introducing tools for publishers to manage their content's appearance in SearchGPT. These tools give publishers more control over how their content is used and displayed.
Key points include:
- Separate from AI Training: OpenAI clarifies that SearchGPT's use of web content is separate from the training of its generative AI models. This means that SearchGPT's results are separate from the training of OpenAI's generative AI models, meaning sites can appear in search results even if they opt out of AI training data.
- Content Management Options: Publishers and creators can influence how their content is displayed within SearchGPT.
- Feedback Mechanism: OpenAI provides an email ([email protected]) for publishers to share their feedback and concerns.
- Performance Insights: OpenAI plans to provide publishers with insights into their content's performance within the AI search ecosystem. This data can help publishers understand user engagement and optimize their content strategies.
Publisher Partnerships and Reactions
OpenAI has collaborated with several publishers and creators during the development of SearchGPT. Nicholas Thompson, CEO of The Atlantic, praised the initiative, highlighting the importance of valuing and protecting journalism.
Robert Thomson, Chief Executive of News Corp, also emphasized the need for a balanced relationship between technology and content, stressing the importance of protecting content provenance, stating,
“For the heavens to be in equilibrium, the relationship between technology and content must be symbiotic, and provenance must be protected.”
The Future of SearchGPT and AI Search
OpenAI plans to continue improving SearchGPT, especially in areas like local information and commerce. They will gather feedback from users and publishers to enhance the experience.
As AI technology grows, search engines will get smarter. Major search engines like Google and Bing have been trying to integrate AI into search and have already launched their AI Chatbots like Google Gemini and Bing Copilot.
Open AI search engine is part of this change, helping search engines better understand what people are looking for. In the future, search engines will use advanced machine learning to understand what users want and prefer.
This means that search engines will not just look for keywords but will understand the meaning behind a user's question. One key trend is the focus on understanding "user intent."
This means figuring out what users mean when they type a search query. Soon, AI search will increase globally, and AI will get better at this, making it easier to find the right information quickly. The next generation of search technology will give users exactly what they need based on their unique context and preferences.
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