Digital storefronts are becoming as bustling as their brick-and-mortar counterparts, and live video streaming has emerged as the new frontier for retailers and marketers aiming to drive sales. OneStream Live stands out in this burgeoning space, offering a suite of features designed to maximize engagement and drive sales. This review explores how OneStream Live capitalizes on the booming trend of live video shopping to transform the shopping experience, making it an invaluable asset for businesses of all sizes.
What is OneStream Live?
OneStream Live is a cloud-based platform that empowers content creators, brands, and businesses to drive sales easily from live video streaming. Its robust suite of features is designed to enhance live video shopping experiences, making it simpler for you to sell live and connect with your audience. From OneStream Live Studio's professional live-streaming capabilities to pre-recorded streaming, this tool is your all-in-one solution to capitalize on the growing trend of live commerce.
These products have been designed to make live streaming more simple, straightforward, and profitable for content creators from all domains alike. So, whether you are a digital marketer, solopreneur, renowned brand, gamer, healthcare professional, coach, trainer, or content creator who likes to livestream as a hobby, OneStream Live is for you.
Let us delve deeper into how OneStream Live can drive sales from live video streaming.
OneStream Live Studio
OneStream Live Studio is an all-in-one live streaming studio that allows hosting events, recording videos, and multistreaming on several social platforms and the web at the same time while incorporating different media sources and innovative elements into your video streams.
Features of OneStream Live Studio
- Invite Guests: Invite up to 14 guests to your live sessions and showcase up to 10 guests on screen. OneStream Live Studio enables you to collaborate with influencers, industry experts, or satisfied customers to drive sales through live endorsements and product demonstrations.
- Overlays: Enhance the visual appeal of your live streams and capture viewers' attention with branded overlays, logos, banners, and tickers. You can create a captivating viewing experience through branding that highlights your products and encourages viewers to purchase.
- Intervals: Keep your audience engaged and excited throughout your live streams by adding customized countdown timers, intros, and outros. Creating suspense and anticipation can help build excitement around your products and drive sales when the time is right.
- Live Unified Chat: Foster real-time engagement with your audience by directly communicating with them through the Studio interface. You can build trust and credibility by responding to questions, addressing concerns, and providing product recommendations in the live chat, leading to increased live selling.
- Virtual Backgrounds: Add virtual backgrounds to create a visually appealing backdrop for your live streams. Whether showcasing products professionally or creating a branded environment, OneStream Live virtual backgrounds can help make your online presence more attractive and memorable.
- Screen Sharing: Share your screen with your audience during live streams to provide product demonstrations, walkthroughs, or tutorials. By giving viewers a closer look at your offerings, you can sell live more effectively and address any questions or concerns in real-time, increasing conversions.
- Media Sharing: Incorporate external media such as images, videos, or PowerPoint presentations into your live streams to provide additional context and showcase your products. Using OneStream Live media sharing features, you can create immersive shopping experiences that resonate with your audience and drive sales.
- Recordings: Capture valuable content from your live sessions by recording and saving them for future use. You can repurpose recordings for promotional purposes. OneStream Live recordings can be valuable assets in your sales strategy, providing ongoing opportunities to engage with your audience and drive sales.
- Web Live Streaming: Extend the reach of your live streams by embedding them on websites for wider visibility. Whether you are hosting product launches, demonstrations, or sales events, OneStream Live's web live-streaming capabilities enable you to reach new audiences and drive sales directly from your website.
- Schedule Live Streams: Plan and maximize your sales opportunities by scheduling live streams at your desired time on 45+ social platforms and the web simultaneously.
Pre-recorded Streaming
Pre-recorded streaming at OneStream Live refers to the capability of scheduling and live-streaming previously recorded content as a live stream. This feature allows content creators and businesses to maintain a consistent online presence without the need for real-time streaming.
Features of Pre-Recorded Streaming
- Advance Scheduling: Plan your sales strategy precisely by scheduling pre-recorded videos up to 60 days in advance.
- Captions: Enhance accessibility and engagement with your pre-recorded live streams by adding captions or subtitles using SRT files. By ensuring that your content is accessible to all viewers, you can expand your reach and connect with a broader audience, ultimately driving more sales.
- Playlist Streaming: Curate compelling playlists of pre-recorded videos and schedule them to go live on your desired date and time across multiple platforms.
- Multiple Uploading: Streamline your workflow and save time by uploading multiple videos to OneStream Live simultaneously. Uploading multiple videos simultaneously allows you to scale your sales efforts and reach more customers efficiently.
- Cloud Storage: Access your video content anywhere with OneStream Live's cloud storage integration.
- 360° Video Support: Create immersive shopping experiences and showcase your products from every angle with OneStream Live's support for 180° and 360° videos. By giving viewers a comprehensive view of your products, you can increase their confidence and likelihood to purchase, driving sales and revenue.
- Video Looping: Keep viewers engaged and encourage repeat viewing by looping your videos to play on repeat. Whether you are highlighting key product features or sharing customer testimonials, OneStream Live's video looping feature allows you to reinforce your sales message and drive conversions over time.
- Event Announcements: Build anticipation and excitement around your sales events with pre-event notifications. By generating buzz and excitement before your live streams go live, you can capture viewers' attention and create a sense of urgency, driving sales and maximizing revenue opportunities.
- Team Management: Collaborate with your sales team effortlessly and ensure that everyone is aligned and working towards common goals. With OneStream Live's team management features, you can assign roles and responsibilities, share resources, and streamline communication, empowering your team to work together effectively to sell live and drive sales success.
External RTMP Streaming
OneStream Live lets you go live in real time utilizing various streaming tools such as Zoom, OBS, Ecamm, Wireguard, Streamyard, Melon, Restream, and more. All you need to do is connect your favorite RTMP encoder to OneStream Live and send your stream. You can then broadcast it on all the chosen destinations seamlessly.
Features of External RTMP Streaming
- Universal Embed Player: Extend the reach of your sales streams by embedding them on websites, blogs, e-commerce platforms, and more. With OneStream Live's universal embed player, you can seamlessly integrate your live streams into various online channels, reaching a broader audience and driving more sales.
- Embed Chat: Foster real-time engagement and encourage customer interaction by embedding live chat alongside your sales streams. You can build trust, address concerns, and drive sales by providing a platform for viewers to ask questions, share feedback, and connect with your brand.
- Unique vs. Permanent Stream Key: Customize your streaming experience with unique or permanent stream keys tailored to your sales events. Whether to control access and ensure security, give you peace of mind, or boost customer confidence.
- Password Protection: Protect your sales streams with added security features such as password protection. By controlling access to your content, you can ensure that only authorized viewers can participate, safeguarding sensitive information and increasing the exclusivity of your sales events.
Hosted Live Pages
Hosted Live Pages is an intuitive product that allows you to design personalized web pages effortlessly and in a snap. It offers a range of customization choices to suit your needs. If you don’t have a website but want to give the appearance of having one when presenting to your audience, this feature is perfect for you.
Features of Hosted Live Pages
- Complete Customization: Craft visually stunning pages, aligning with brand identity to captivate audiences and drive sales.
- Custom Domain: Establish a unique online presence, enhancing brand recognition and credibility to boost sales.
- Clickable Call-to-Action Button: Direct traffic effectively to desired destinations, guiding potential customers towards conversions and increasing sales.
- No External Hosting Required: Save costs on hosting, allowing investment in other sales-driving initiatives while maintaining an impactful online presence.
- Social Media Links: Foster community engagement across platforms, expanding reach and driving sales through enhanced brand visibility and interaction.
- Upcoming Events Schedule: Generate excitement and anticipation for future streams, encouraging audience participation and driving sales through pre-planned promotional efforts.
Pros & Cons of OneStream Live
The pros and cons of the streaming service listed below will assist you in making a more informed assessment of this platform:
| Pros of OneStream Live | Cons of OneStream Live |
|---|---|
| - Top-notch audio and video streaming quality | - Advanced features require a subscription |
| - Multi-platform broadcasting | - Quality of live streams depends on user's internet connection |
| - Intelligent and engaging user interface | - Learning curve for new users |
| - Android and iOS applications for convenience | - Does not support 4k streaming |
| - Deliver polished streams with branding options | |
| - Cost-effective subscription plans, including a free starting option | |
| - Schedule your live streams in advance | |
| - Playlist streaming is a huge plus |
Budget-Friendly Pricing Plans
While the free plan offers a taste of the platform, the paid plans unlock many more possibilities and you can get started for as low as $15 per month. They provide access to various premium features and capabilities, ensuring you get the most out of your streaming journey.
The paid plans are conveniently divided into two categories: Monthly and Yearly. This flexibility allows you to choose the billing cycle that suits you best.
With these choices at your fingertips, you can tailor your OneStream Live experience to fit your needs perfectly.
Final Thoughts
As we wrap up our review of OneStream Live, it is evident that this platform is a game-changer for live streamers. Its commitment to user-friendly functionality, advanced features, and accessibility makes it a compelling choice for beginners and seasoned content creators.
OneStream Live not only simplifies the process of live streaming across multiple social media platforms but also empowers you with tools to enhance your brand presence, engage your audience, and analyze your performance comprehensively. The flexibility of subscription plans ensures an option for everyone, from casual to professional streamers. As you embark on your live streaming journey, consider integrating this platform into your toolkit and unlock a world of possibilities. Happy streaming!
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